What to Include in a Brand Kit Before You Hire a Designer
The assets and decisions that save budget, speed up revisions, and keep your visual identity consistent.
A brand kit is the suitcase your business travels with — logo files, colors, type, and rules so every touchpoint feels like the same company. Arriving at a designer's inbox with a partial kit is fine; arriving with clarity is better.
Logo files to gather (or request)
- SVG and PNG (transparent) for primary logo
- Monochrome versions (dark on light, light on dark)
- Clear space and minimum size notes
If you only have a Canva export, say so — we can rebuild properly.
Color and typography
- Hex/RGB codes if they exist
- Preferred fonts (licensed for web if the site matters)
- Examples you like — 3 references maximum to avoid noise
Voice and audience
Two paragraphs on who you serve and what you are not helps visual decisions as much as any swatch.
Formats designers deliver
A solid kit often includes:
- Logo suite
- Color + type styles
- Social templates
- Short PDF guidelines (8–15 pages)
That is exactly what the Brand Starter Kit on Artinua covers.
Red flags that delay projects
- Five different blues used interchangeably
- Low-resolution logos from screenshots
- No decision-maker for approvals
Fix these before the first concept round and you will move twice as fast.
Questions? Email [email protected] with your timeline and deliverables list.
Frequently asked questions
What is the difference between a brand kit and brand guidelines?
A kit is the asset package; guidelines explain how to use them. Many projects combine both in one PDF plus source files.
How long does a brand kit take to create?
A focused starter kit typically takes 2–4 weeks depending on feedback rounds and scope.
Do I need a brand kit before social templates?
Ideally yes — templates built on approved colors and fonts prevent off-brand posts later.
Can I update my kit later?
Absolutely. Document version numbers and treat major changes as a refresh project.
Need a designer for your next launch?
From banners to full brand kits — let's scope your project.
Email Tetiana